One of the most common questions we’re asked is “What’s the best lead source?”  And, since we support over 35 lead sources, it’s an obvious question.  The thinking is: if I know the best lead source, I’ll just move all my spending to it and increase my ROI.

Ok, spoiler alert, here’s the answer: it’s the wrong question to ask – at least initially.

Consistent Follow-up

You can’t calculate your ROI on leads until you systematically follow-up with every lead consistently, […]